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Raise your hand if you have a website for your small business. Now keep it raised if it is generating a significant volume of prospects or sales. Not holding your hand up anymore? You are not alone.Just a few years ago, small companies flocked to the web in droves, rushing to post their first website, anxious at the prospect of low-cost instant exposure. The web was going to be the great equalizer, putting small business on par with the big brand names, dangling the promise of visitors flocking to a company’s site to purchase its wares or partake in its services. Sound familiar? Unfortunately, for most small businesses and organizations, the promise fell short and company sales did not skyrocket from an unending march of site visitors.So, what happened? For one, the web quickly became ultra competitive. Millions of sites sprang up in every business category making it virtually impossible to be found in the search engines. What little bit of traffic the businesses may have enjoyed when the site was first launched began to dry up. Also, as the web evolved to become a more interactive user experience, it became more technologically complex and many small business websites did not keep up. The other part of the problem was in the approach; not understanding that just putting together a website, even a pretty one, and finding some faceless company offering cheap web hosting services is not likely to make you the next great success story. A large hurdle that many small business owners and managers face is the tendency to compartmentalize the web into a few oversimplified tasks: grab a cheap domain name, find a budget small business website design and development person, look for some impossibly low-priced website hosting, and then expect their website to magically appear on page one of Google. Unfortunately, this ends up being a waste of time and money.A Solutions-Based Approach with Professional GuidanceTo create an effective web presence requires a solutions-based approach with clear ideas about what you want to accomplish and who the audience is you are targeting. The right elements have to be present; a well orchestrated website design with cohesive branding, solid technical acumen, clearly defined objectives for the organization, reliable small business web hosting services and some method of marketing your site and tracking the results. The web is constantly evolving and search engine competition is fierce. Being successful on the web requires consistently evaluating the site’s effectiveness based on your objectives, understanding the latest technologies and trends, having a dynamic website marketing plan and constantly fine tuning.While you don’t have to spend a fortune to create real value on the web, you should also be realistic. Understand that being successful will require an investment that you should plan for and a clear vision of how your website fits into the goals and objectives of the organization. If you don’t have the experience and technical resources in-house, working with a professional web solutions provider, preferably one specializing in small business web design and development can provide great benefits. A good starting point in the process is to have an understanding of the core elements that are part of a successful website strategy and how they fit together.The Elements of a Web Solution1) Domain names – Choosing the right domain name is an important branding decision which impacts how your organization is perceived and also how it is found in the search engines. Purchasing from a cheap bulk registrar or choosing can spell trouble.2) Website Design & Development Services – Find a provider that specializes in small business web design and development. An organization that offers a solutions-based approach can assist your company in doing thorough needs analysis and in designing all of the elements to work well together. First impressions count!3) E-mail Management – E-mail is a key communication tool for your business. The right system will help you maximize communications within the company, on the road and with your customers.4) Social Media – Social media such as blogging, Podcasting and other web 2.0 tools can greatly enhance customer communications. Your web services company should be able to help you evaluate how social media tools can best benefit your web presence and business objects.5) Small Business Website Hosting Services – All web hosting is NOT created equal. There are many nuances and technical consideration involved with hosting solutions. It is best to stay away from budget hosting companies. Look for a managed hosting provider who can help you select the right plan for your web solution goals, get your website up and running and support you as it grows and evolves.6) Website Maintenance – How will your site be maintained and updated? Having both small business web development and managed web site hosting as a package is immensely helpful for maximizing web server resources, identifying problems and keeping the site maintained and updated.7) E-Commerce – Will you be actually selling on your site or using it for lead generation or information dissemination? If you are selling products, who will create and maintain your product database. How will transactions be handled? What about web server requirements? Working with a professional can help ensure you make the right choices for your e-commerce site.8) Business Process Interaction (database development, customer relationship management, integration with your business management systems) – A website needs to be more than just an ad on the Internet to be effective as a business tool. There are many ways the web can be used to improve your business processes and integrate with your existing systems such as accounting or contact management.9) Website Marketing – How will people find you on the web? Will you optimize your site for organic search or employ paid marketing techniques or a combination? What directories should you list your site in? Search engine marketing has evolved to be a complex specialty. It’s critical that you understand the tools available for driving traffic to your site and if needed, know how to evaluate and engage a web marketing specialist.10) Website Analytics and Conversion – Having a great site isn’t enough if your visitors aren’t doing what you intended; buying something, contacting your company or using your site for an information source. Does your site have usability issues? What kind of reporting will you use to track site visitors? What do you need to know and do to convert your visitors into action-takers?It’s a Process and a Work in ProgressWhile there is certainly a lot to think about, creating the best possible website solution for your business doesn’t have to be overwhelming. Your website can and should be a work in progress, evolving as your business grows. Because most small businesses do not have an internal IT staff to handle the technical elements of web development and planning, working with a web solutions provider that specializes in small business website hosting services and small business web design and development is a good start. Such an organization can help you identify your goals, manage the technical aspects of your site and guide you in your marketing efforts. They can also help you work within your budget to develop a plan that combines all the elements into a cohesive whole for creating and maintaining a successful web presence.Conclusion The web has grown up to be a terrific marketing medium for small businesses and organizations. Done right, it can be the most cost effective and powerful marketing and communication tool in your arsenal. The promise is still there. However, to truly leverage the power of the web, it is important to take a good, hard look at the website you currently have or the one you are thinking about creating. The elements of a successful web presence: small business web hosting, website design and development and web marketing are only the framework for a well thought-out web solution designed to reach your customers and truly benefit your business.

Many are struggling in the crazy economy. There so many who don’t know what will happen next. When they say it’s getting better for some it seems to get worse. Individuals are being fired, laid-off and just told we can’t continue to keep our doors open without customers. The question that many are asking is what can anyone do to survive. I think that we must all come together. It’s a matter of our existence as humans. If we don’t come together we will all fall. Recently, I notice a growing trend, people joining home based businesses to make a few extra dollars. Some have made more than just a few extra dollars, they are making a living. They have replaced their 9 to 5 for the home life and an income. Is this possible for anyone or is it just for a few fortunate people being in the right place at the right time. I believe that if people would come together and trust one another this can become a reality for them. I really think that a new approach or home business model may work better than some of those in the past. For example, instead of joining one home based business as a individual try joining one as a group. What I’m saying is working together in one home based business may reduce failure and the home business fatality rate.Research has shown that 90% of the people who start a home based business fail within the first year. What I’m saying is that I noticed I can see the growing trend of people joining home based businesses as well as people failing over the first year. The trend of failing could be because of the old approach. That approach go something like this, one person joins a business then he tries to recruit 3 or 4 friends that don’t have any money to get in. Then the person that join looses money due to the monthly products he had to buy and the lack of members in his home business. I believe that in a good economy or a bad economy if we look at things differently this could be reversed. I have listed 10 steps that could reverse this trend. These 10 steps are based on working together at all cost. This would be cost effective and profitable. I call this the internet survival home business plan.1. What you want to do is get about 4 or 5 family members or friends together.2. All will present companies that they would like to join, but all will only agree to join one home based business that you all researched. One person’s name will be submitted as the owner of the business. It has to be this way because 4 to 5 names can’t be listed.3. All the members of the group will pitch in evenly for the start-up fee.4. All the members will recruit candidates to join the business, not the group. The group will always remain at 4 or 5 members.5. As a team you will pick who will be the best candidate chosen for each leg of the business. Again, this is for the business, not the 4 to 5 man group. These are new recruits, individual(s) that will be joining the your business.6. It very important to choose go-getter to head out your business and group. So, that money can be made quickly. You can elect a head or chairman of the group from the beginning. But, remember this doesn’t mean that he makes all the decisions. In order to be successful you have to work together. In the case of the business the weaker links that want to join should be put in a position where they have sponsor that can motivate them. These members should not be at the top of the chain.7. When the first check comes in, it will be split evenly among all the members or put into a pot an at a specific amount or time profits should be evenly distributed.8. Remember 4 to 5 heads are better than one if all are willing to work together. You want to continue this process unto infinity or until each member thinks that they can survive on their own. This process will reduce the failure rate and increase profits.9. One of the main keys to success is each member sharing their talent or individual skills. If one is good at marketing then he needs to train others. If one is good at speaking then he need to be the spokes-person or train others on how to speak successfully.10. Finally, Try to pick a business that doesn’t have monthly fees. I have found that this works better because of economy. This can work with business with monthly fees, but I wouldn’t encourage it if finances are low when starting out.This can be done with family or friends. You can recruit or hand pick your own group based on talent and skills as long you can all agree on things.I believe that this new approach will definitely work more effective than the approach that many have followed in the past. The key to survival with individuals in life is family. A family is a support system. We as human seem to thrive from this system more than those who don’t have a family or family structure. This concept can be use in any internet home business and I personally think that it will work effectively.